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Introduction to Gamification

February 19, 2011

Gamification is so hot right now. Consults are sweeping through business and education markets convincing all that this is the answer to everything from internal productivity to customer engagement.  This video is a great primer on Gamification and introduces the key ideas of the field: Psychology, The use of Game Mechanics to Engage Audiences and Solve Problems and of course Self-Promotion. Who better than entrepreneur, author and self-professed Gamification Expert, Gabe Zichermann. Gabe introduced the concept of funware.

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